Pro Feature
Content Attribution
See which pages appear in converting sessions and which pages assist the conversion path, so you can identify your highest-performing content by outcome rather than by page view volume.
What Content Attribution shows
Content Attribution answers a question that standard page-view analytics cannot: which pages are present in sessions that actually convert? A page that appears frequently in converting session paths is performing commercial work, regardless of whether it has high traffic overall.
The report shows two views:
- Pages in converting sessions — every page that appeared anywhere in a session that recorded a conversion, ranked by frequency
- Assist pages — pages viewed before the final page in a converting session, identifying content that appears to warm visitors before they convert
How it differs from page-view reporting
Standard analytics ranks pages by how many page views they receive. A high-traffic page that never appears in a converting session is less commercially valuable than a low-traffic page that consistently precedes conversion. Content Attribution surfaces the second type of page, which standard reporting misses entirely.
Using the data
Common uses:
- Identify which blog posts or product pages are genuinely contributing to conversions, not just generating traffic
- Find assist pages to understand where in the browsing path visitors make their purchase or enquiry decision
- Prioritise content updates based on conversion contribution, not page-view rank
Limitations
Content Attribution is based on sessions that recorded a conversion event. If conversion tracking is not configured (no WooCommerce integration, no CF7 hook, no custom hook), this report will show no data. The data reflects within-session paths only — it does not track page views across multiple separate visits by the same person.