Pro Feature
Content Attribution
See which pages actually convert, which pages do supporting work earlier in a session, and which channels bring traffic to which pages.
What Content Attribution shows
Conversion tracking tells you which channel produced a sale or a lead. Content Attribution goes one level deeper: it tells you which specific pages were involved in sessions that ended in a conversion, and what role those pages played.
This matters because the page a visitor converts on is rarely the page that did the most work. A visitor might read a comparison article, browse three product pages, then convert on a pricing page. Conversion tracking credits the channel. Content Attribution shows you that the comparison article appeared in 60% of converting sessions before the pricing page was reached.
Three views
Top Converting Pages
Pages ranked by the number of conversion events recorded while a visitor was on that page, or immediately before the conversion trigger fired. This shows you which pages close.
Assisted Pages
Pages that appeared earlier in sessions that went on to convert, but were not the conversion page itself. A page with a high assist count is doing real work in the journey even if visitors are not converting while on it. Documentation, FAQs, and comparison pages often appear here.
Channel x Content matrix
A breakdown of which channels bring traffic to which pages. Useful for understanding whether an AI Referrer session landing on your documentation is a different pattern from an Email session landing on a product page, and whether those differences affect conversion outcomes.
How conversion page resolution works
When a conversion event fires, the system identifies the page the session was on at that moment. For WooCommerce order completions, this is the order confirmation page. For Contact Form 7, it is the page the form was on. For custom hook conversions, it is the page active at the time the hook is called.
Assisted pages are all other pages viewed earlier in the same session, in order. A session's channel is fixed at the first page and carries through every subsequent page, so each assisted page carries the same channel attribution as the converting page.
Requirements
Content Attribution is a Pro feature. The Top Converting Pages and Assisted Pages views require at least one conversion source to be configured and recording events. The Channel x Content matrix shows page traffic by channel and is available regardless of whether conversion tracking is active.