Dashboard

What the dashboard shows

The dashboard is the first screen under WordPress Admin → Attribution. It contains four summary cards and one chart, covering the last 30 days of recorded sessions.

Summary cards

• Total sessions — all classified sessions in the period, with a percentage change versus the prior 30-day window
• AI traffic sessions — sessions classified to the AI Referrer channel, with percentage change and share of total
• Top channel — the channel with the highest session count this period
• Direct/Unknown — sessions with no usable attribution signal, shown separately so they do not distort the channel breakdown

Channel-share chart

A pie chart showing the percentage share of each channel for the period. Direct/Unknown is excluded by default, with a notice showing how many sessions were excluded and a one-click toggle to include them. The exclusion is per-view only; all sessions are recorded.

Reading the session count

Each row in the underlying Sessions log represents one visit, not one page view. A visitor who arrives from ChatGPT and views four pages before leaving generates one session with four page-view records. The dashboard count reflects visits, not page views.

Why the chart excludes Direct by default

Direct/Unknown is the catchall for sessions with no referrer header and no UTM parameters. This is normal for bookmarks, mobile apps, some email clients, and HTTPS-to-HTTP referrer stripping. In most sites it is also the largest single bucket, which means displaying it alongside classified channels makes the chart harder to read. The toggle exists for when you want the full picture, but the default exclusion is deliberate.

What the dashboard does not show

Period selection beyond 30 days, daily trend charts, sessions-vs-conversions charts, and channel drill-down to source domains are all Trends tab features, available with a Pro license. The dashboard is intentionally a quick-read summary, not a full reporting interface.