Branded Short Links

How short links work

A short link is a URL on your own domain, typically in the form yoursite.com/go/summer-offer. When a visitor follows that link, the server intercepts the request and redirects them to the destination URL, appending your campaign parameters in the process.

Because the parameters are added by the server at the moment of redirect, they never appear in the original link the visitor clicks. This has two consequences: the link itself is clean and shareable, and browser privacy filters cannot strip parameters they never saw.

Per-link click counts

Every short link tracks how many times it has been clicked. The Links tab shows each link with its slug, destination, and cumulative click count. Click counts update atomically on each redirect, so the count is accurate even under concurrent traffic.

Building a destination URL

Before creating a short link, build the destination URL using the Campaign Link Builder. The builder generates a URL with both standard UTM parameters and c_ alias parameters, so attribution is preserved even in cases where UTM parameters might be stripped by the destination environment.

Paste the output of the Campaign Link Builder as the destination URL when creating a short link in the Links tab.

Creating a short link

Go to Attribution → Links and click Add Link. Enter a slug and the destination URL. The slug is what appears after /go/ in the link. The destination URL is the full tagged URL the visitor will ultimately land on.

Once saved, the link is active immediately. Copy it from the Links tab for use in email campaigns, social posts, or any other channel.

Parameter merge behavior

If the destination URL already carries its own query parameters, the short link's campaign parameters are appended without overwriting them. If there is a conflict between a parameter in the destination URL and one appended at redirect time, the destination URL's own value takes priority.