Conversions

Supported conversion sources

Conversions are recorded automatically from the following sources when Pro is active:

• WooCommerce — order completion, with the real order total and currency recorded automatically
• Contact Form 7 — successful form submission
• Approved comments — when a comment is approved in WordPress
• Custom hook — call cqip_attr_pro_record_conversion from any plugin or theme to record any other event type

The Conversions log

The conversions log is available at Attribution → Conversions. Each row shows the conversion type, the timestamp, the attributed channel, the source domain, the real value if one was recorded (WooCommerce orders), and any estimated value you have configured for that conversion type. Real and estimated values are always shown as separate columns and are never combined.

Estimated Conversion Values

For conversion types with no inherent monetary value — a form submission or a comment approval — you can assign your own estimated value in the Conversions settings panel. This figure appears in the Conversions log and feeds the Insights tab, always clearly labeled as an estimate and kept strictly separate from real revenue figures.

Custom hook usage

To record a conversion from your own code:

do_action( 'cqip_attr_pro_record_conversion', 'your_event_label', 0, '' );

The three parameters are: event label (string), real value (float, 0 if none), and currency code (string, empty if none).

CSV export

Export the Conversions log as CSV using the Export button. The export respects the current date range and channel filter. Columns include: timestamp, conversion type, channel, source, real value, currency, estimated value, and session token.