Refer App

Everything you need to understand where your traffic comes from — and what it does once it arrives.

Refer App is a lightweight, privacy-first attribution tool that tells you exactly which channel sent each visitor to your site, classifies that traffic automatically, and — on Pro — connects those sessions to conversions and revenue.

It runs on your own server with no third-party tracking script, no fingerprinting, and no data leaving your infrastructure unless you choose to send it somewhere.

What it does

  Your site visitor arrives
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          v
  beacon.js fires (one line in your footer)
  Sends: referrer, landing URL, page path, page title, viewport
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          v
  Server reads referrer + UTM params (or c_ aliases)
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          v
  Classifier assigns a channel
  (AI Referrer / Organic Search / Paid Search / Email / Social / Referral / Direct...)
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          v
  Session stored in your local SQLite database
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          +--- Dashboard     — traffic overview, sessions per day, device breakdown
          +--- Reports       — filterable session log with journey expand
          +--- Trends *     — performance over time
          +--- Tags *       — segment and label sessions
          +--- Conversions * — connect sessions to revenue (auto rules + manual)
          +--- Insights *   — attribution quality score
          +--- Content *    — which pages appear in converting sessions
          +--- Links *      — branded /go/ short links with click tracking
          +--- Integrations * — push data to webhooks and CRMs

* Pro features. Everything else is included on the Free plan with no caps or time limits.

Who it's for

Marketing professionals who want accurate channel attribution without relying on Google Analytics, without the consent-wall complexity of cookie-based tracking, and without data leaving the site.

Platform and site owners who want to know which traffic sources are actually sending converting visitors — not just which ones send volume.

Agencies who want to produce clean, branded attribution reports for clients without exposing the underlying tool (White Label, Pro).

Quick navigation

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Unfamiliar with a term? The Glossary defines every attribution-specific concept used throughout these docs.