Trends

See how your channels perform over time — not just in total.

Trends shows your attribution data as time-series charts. Where the Dashboard gives you a snapshot of the current totals, Trends shows you the shape of that data — which channels are growing, which are flat, and how your conversion rate compares across sources.

Daily Sessions

A multi-line chart with one line per channel, plotted across the selected date range. Each point is the session count for that channel on that day.

 Sessions
 6 |      ·
 5 |   ·--/ --·         Organic Search ===
 4 | --/         ·--    Referral - - -
 3 |               \--  Email ·····
 2 |·                   Social -·-
 1 |
   +------------------
     Mon Tue Wed Thu Fri

What to look for: a channel with a rising line over time is growing. A channel with sudden spikes corresponds to a specific campaign or link getting traction. A channel that flatlines may need attention or may be a baseline you can rely on.

Sessions vs Conversions

A grouped bar chart showing each channel's session count (teal) alongside its conversion count (navy) for the selected period. The two bars sit side by side for each channel, making it easy to spot which channels send volume but don't convert, and which punch above their weight.

 40 | ##
 35 | ##        ##
 30 | ##        ##
 20 | ##        ##  ##       ##
 10 | ##  #     ##  ##  ##   ##
    +----------------------------
      Organic  Referral  Email  Social
      * Sessions  * Conversions

What to look for: a channel with high sessions and near-zero conversions may be sending the wrong audience. A channel with low sessions but meaningful conversions is worth investing in.

Conversion Rate by Channel

A horizontal bar chart showing the conversion rate (conversions ÷ sessions, expressed as a percentage) for each channel that had at least one session in the period. Channels with zero sessions are excluded.

 Social Media  ####################  5.6%
 Organic Search ########              2.9%
 Referral       #                     0.4%
 Campaign                             0.0%
 Direct                               0.0%

What to look for: this chart often surprises. Social Media or Email frequently converts at a much higher rate than Organic Search, even though they send far less volume. Conversion rate is a quality signal; session count is a volume signal. You need both.