Content

Which pages appear in converting sessions, which pages assist before conversion, and how channels and content interact.

The Content tab answers a question standard attribution models ignore: which pages were involved in a session that ended in a conversion? A visitor might land on your blog, read two articles, and then convert on the pricing page. The blog gets no credit in first-touch models. Content Attribution records all of it.

Top converting pages

The first section lists pages that appear most often in sessions with at least one conversion recorded. This includes all pages visited during the session — not just the landing page. A page appears in this list if it was viewed at any point during a converting session, regardless of whether it was the first or last touch.

Each row shows the page path, the channel that sent the session, and the number of converting sessions that included this page. Sort by count to find which content is most associated with conversion outcomes.

Assisted pages

Assisted pages are pages that appeared before the conversion point in the session — the pages a visitor read on the way to converting, rather than the page they converted on. A page that only ever appears as the conversion page itself does not appear in the assisted list.

This is where you find the content that does the persuasion work — the articles, comparison pages, and features pages that visitors read before they decide to buy or enquire.

Channel x content

The third section shows which channels send visitors who engage with which content. It's a map of how your traffic and your content interact — useful for understanding whether, say, AI Referrer traffic consistently reads your technical documentation before converting, while email traffic goes straight to pricing.

Date range

All three sections respect the date range selector. Conversions without a date constraint include all recorded conversions in the database regardless of when the session was recorded.